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Architectural Mapping / Live Performance / Structure Mapping / Interactivity / Corporate

175th ANNIVERSARY OF A FAMOUS WATCHMAKING HOUSE

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175th ANNIVERSARY OF A FAMOUS WATCHMAKING HOUSE

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In October 2014, a famous Swiss company of fine watchmaking celebrated its 175th anniversary. For this historic celebration, we created a huge video mapping at the Geneva manufacture of the brand in order to recount its story that began with the meeting between the founder of the company and a French horologist in 1844 at the universal exposition of Paris. This spectacle involved 18.000 x 3.500 pixels, 24 video projectors, the whole accompanied by an artistic and interactive human performance, proposed in front of the brand’s most prestigious clients.

On this occasion, the firm unveiled a 175th limited edition commemorative watches collection and a dedicated 175th Rare Handcrafts timepieces collection.
To insure a high quality performance, the pre production work of this project was prodigious.

We made ahead of the project a work of investigation in order to gather information and we based ourselves on archive images to accurately recreate the old cities of Geneva, New York and Paris as they were in the 19th century.  We also made a work in a studio in order to design characters in shadow puppets dressed with historical outfits that came to adorn the decors.
 

Country : Switzerland

Additional informations

Date : October 2014
Type : Architectural Mapping / Live Performance / Structure Mapping / Interactivity / Corporate
Production : MCI Geneva
 

Key figures

Nbr lumens : 480.000
Nbr videoprojectors : 24
Nbr of participant : several hundred
Last : 25 Minutes


Location : Geneva / Switzerland

 

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