DIRTY MONITOR CREATES THE SHOW FOR THE NBA FINALS AT MADISON SQUARE GARDEN

Dirty Monitor is proud of having collaborated with the New York Knicks and Madison Square Garden for NBA Finals, one of the most anticipated events in global sports.

We designed and delivered the show for the final phase of the NBA Championship.
For this landmark moment, we created the show to amplify the energy of the NBA Finals and elevate the fan experience inside Madison Square Garden. A special collaboration on the laser design was also developed with the talented Adam Labay (Precision Lasers). 


“Being part of an event as iconic as the NBA Finals at the prestigious Madison Square Garden is a tremendous honor. Our goal was to create a memorable moment that matched the intensity and excitement of the Finals atmosphere. As the New York Knicks have advanced to the NBA Finals for the first time since 1999 we are even more proud to contribute to this iconic moment.”
— [Orphée Cataldo, CEO, Dirty Monitor]

The NBA Finals represent one of the world’s most-watched annual sporting events, bringing together elite athletes, passionate fan communities, and global audiences. The 2026 Finals featured a highly anticipated matchup between the New York Knicks, led by star guard Jalen Brunson, and the San Antonio Spurs, powered by rising superstar Victor Wembanyama.

CONTEXT

1999 — Last time the Knicks reached the NBA Finals. A 27-year wait — and Dirty Monitor was there for the return.
 
MSG — Madison Square Garden, New York. The most famous arena in the world.
 
NBA — Global audience, elite athletes, maximum pressure. Knicks vs. Spurs, 2026.

CREDITS
 
Creative Studio          Dirty Monitor
Laser Design    Adam Labay — Precision Lasers
Client          New York Knicks / Madison Square Garden
Event           NBA Finals 2026